Legacy Pickleball Bets on Itself with New Line of Paddles
Chris Dickert, Legacy Pickleball CEO, has always been curious about how things are made. When Chris was five, his parents bought him a highly sought-after Atari video game system. They left him alone for an hour, and when they returned, he had broken the entire thing apart. Understandably, his parents lost their minds after spending a fortune on this thing. Lucky for them, he was just as good at putting things back together, which he did, and it worked fine. He said, "I just wanted to see what was inside."
Fast forward 42 years later, and Chris is still taking things apart. But now he's moved on to pickleball paddles. When he got into pickleball a few years ago, he struggled to find the "right" paddle. The issue, according to Chris, is there are a lot of "marshmallows" on the market—mostly 16mm carbon fiber paddles with a lot of spin but very soft with little power. So what did he do?
Chris started by collecting six paddles that had various features he liked. And then, of course, he broke the paddles apart and reverse-engineered them. He built his first paddle within two weeks, and Legacy Pickleball was born. A year after explosive growth, Legacy Pickleball is, once again, betting on itself.
Listen in to hear Chris's story and learn about three new Legacy Pickleball paddles hitting the market this October!
Key Moments:
0:00 - Introduction with Chris Dickert
3:50 - Chris goes Pro
7:00 - Why create a new pickleball paddle?
10:34 - Legacy Pickleball is born
12:20 - What makes a good paddle?
21:43 - How long should a paddle last?
24:35 - Kids pickleball paddle market
26:54 - Collegiate pickleball
29:52 - Go-to-market strategy
34:46 - Future of paddle companies
37:01 - Company values
40:41 - New paddles!
44:55 - Need a name for the hybrid paddle
46:50 - Family support
49:20 - Will a new paddle make you better?
52:15 - Tennis vs Pickleball
57:23 - Conclusion
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