Catalina Crunch®, a prominent natural cereal brand, is excited to announce its official sponsorship of the Professional Pickleball Association (PPA) for their upcoming winter tournaments and events. This strategic collaboration signifies a major milestone for both entities and is poised to elevate the status of pickleball to unprecedented levels.
Krishna Kaliannan, CEO and Founder of Catalina Crunch®, expressed enthusiasm about the partnership, stating, “We are thrilled to unite with the PPA as pickleball gains global momentum, and Catalina Crunch® continues to establish itself as a leader in the snack category. The inherent alignment between our brand and the sport is logical, and we take pride in teaming up with the PPA to showcase how athletes and novice pickleball players can fuel themselves for optimal performance.”
Catalina Crunch® is well-regarded for its dedication to offering innovative and nutritious food choices that support an active and healthy lifestyle. Their diverse range of cereals, cookies, and snacks is meticulously crafted with premium ingredients to cater to health-conscious consumers seeking delicious alternatives. With a shared passion for promoting wellness, the partnership is a seamless fit.
As a proud partner of the PPA, Catalina Crunch® will make available their wholesome and flavorful products to players and fans at PPA events and tournaments nationwide. Pickleball enthusiasts can anticipate savoring Catalina Crunch®'s delightful Crunch Mix at various events, including the Hertz Gold Cup in Daytona, FL in November, the CIBC PBA Finals in San Clemente, CA in November, and the Masters in Rancho Mirage, CA in January 2024.
Kim Pettit, Vice President of Partnerships for the PPA Tour, emphasized the natural synergy between pickleball and Catalina Crunch®, stating, “Pickleball promotes physical fitness and well-being, so partnering with a company that creates good-tasting products specifically designed for healthy living was a natural fit. Catalina Crunch® takes pride in helping people live a better life and thrive, which is exactly what pickleball can do for participants of all ages. The remarkable health benefits of America’s fastest-growing sport are well-documented. With that in mind, Catalina Crunch® will be a fantastic addition to the array of food options we offer on-site at tournaments. Players and spectators alike can enjoy a vast array of low carb snacks that satisfy their hunger and deliver key nutritional benefits at the same time.”
In light of pickleball's increasing global popularity, Catalina Crunch®'s support for the PPA reflects the bright future of the sport. Together, they aim to inspire athletes and fans to embrace an active lifestyle while indulging in nutritious and delicious snacks.
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